Nikki Woods Comes Into Her Own

What does authorship, women entrepreneurs, the Tom Joyner Morning Show and marketing have in common? One name – Nikki Woods.

Nikki is the marketing conglomerate behind Nikki Woods Media. She is an author, speaker and media strategist. Her first novel, Easier Said Than Done, was originally published by Ebony Energy in 2005 and reissued by the up and coming publishing brand Brown Girls Publishing in 2014. She is currently working on her next literary work.

Nikki is well known for her work with the Tom Joyner Morning Show, where she hosted and produced segments of the show. Although Mr. Joyner has been pegged the title of the hardest working man in radio, he, himself, pegged Ms. Woods as the hardest working senior producer in radio. I asked Nikki to share her experience and how she came to produce the TJMS. “After being on the air in Chicago for 10 years, I was out of work due to a format change at the station. I thought it would be a good time to be home with my two young sons and quickly realized I was not the stay-at-home type of mom. I had done everything I wanted to do on the radio and knew that when I returned I wanted it to be on another level. When it came to urban radio, Tom Joyner was as high as you could get, and I wanted to be part of his organization. There was a temporary position open and I filled it. When a senior producer job opened up, they called me and offered me the job, and I was there for 10 years.”

Ms. Woods expressed that although she loved radio, she soon realized that she was building wealth for others and realized the importance of building her own brand, as she was already using social media to reach and optimize visibility. She saw the need to help others build their brand. She began helping others establish themselves as authorities in their professions and Nikki Woods Media was born. Like most entrepreneurs, Nikki admits that there are some growing pains and challenges in creating your own dream. She recently learned a valuable lesson. She learned the importance of trusting her expertise. “I feel pretty accomplished and even with that I have a tendency to depend too heavily on partnerships. I’m learning to take more risks on my own and I’m encouraging others to do the same. Sometimes people believe in us more than we believe in ourselves,” she says.

As we always do, I asked Nikki for a tidbit of wisdom, something that could possibly help others looking to find their path and fulfilling their dream. “Do what you can to get in the door then go full throttle. When I accepted the temporary position with Tom Joyner I knew it was putting me on the path to where I ultimately wanted to be. You should always be doing your best because whether you realize it or not, you are always auditioning. People are always assessing and evaluating what you do.” This is probably some of our most powerful advice to date.

I’d be remiss if I didn’t share that Nikki was born in Rock Hill, Missouri, outside St. Louis. She enrolled at Howard University exploring a teaching career, but after teaching in Missouri and Jamaica, she decided teaching was not the route she wanted to go. After returning home, Woods realized that she wanted to be a part of broadcast journalism and experiences landed her at St. Francis University where she received her BA in journalism. She is an award-winning entrepreneur, receiving the ME&WE Award in 2013. She is an ambassador for Pretty Brown Girls Inc., as well as the OWN Network. She currently resides in Dallas, Texas.

When asked what was next for the entertainment professional, she said, “I’m going to be doing more training in 2018 than I did in 2017. This year is going to be focused on wealth and abundance and shifting mindsets around money. I have a media and money boot camp coming up next month and I’m doing an abundance workshop in March. I am also kicking off a new book collaboration and will be looking for 20 co-authors who are ready to be bestselling authors to be a part of it. Anyone interested in making more money in 2018 can email me at for more information.”

After being inspired by her story, I had to ask, “Ms. Woods, what inspires you?” Her response, “Sharing what I’ve learned with others. Whether it’s becoming a bestselling author or training people to become more media savvy, the key for me is breaking the barriers that keep so many from realizing their dreams.”

Nikki Woods can be found on social media at